KU | School of Business

Get your M.S. in Business Analytics program guide

Move from analyzing reports to setting strategy

Transition from data execution to strategic influence with an AI-integrated M.S. in Business Analytics.

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Become the analytics leader who drives business success with data-driven insights

While building charts and pulling data are essential skills, feeling stuck in execution mode often means reporting on what happened instead of determining what should happen. It’s time to bridge the gap between technical skill and business strategy.


The University of Kansas online M.S. in Business Analytics (MSBA) is designed for professionals ready to make that leap. This isn’t just about learning new tools; it’s about mastering the intersection of data science and business leadership. Students will learn to build sophisticated models, but more importantly, they will learn to translate those outputs into actionable strategies that leadership trusts.

Program at a glance:

Online M.S. in Business Analytics

  • 30 credit hours
  • 100% online, no campus visits required
  • Complete in as few as 21 months
  • ~$26,850 total estimated cost ($895/credit)
  • AACSB-accredited and STEM-designated program

Why professionals choose KU for analytics

Learn with an AI-integrated curriculum

KU Business doesn’t treat artificial intelligence as a trendy elective. Machine learning and AI are woven directly into the core curriculum, ensuring graduates have the ability to evaluate outputs, manage risk, and deploy insights responsibly in real-world contexts.

Drive outcomes, don't just extract data

Technical skills alone won't get you to the executive table. The curriculum focuses on communication and influence, teaching students how to frame complex data for non-technical stakeholders and drive organizational strategy.

Get ahead with streamlined admissions

KU values professional potential over administrative hoops. There are no prerequisite courses required, GMAT/GRE waivers are available, and applicants will receive an admissions decision within 5 business days of a completed application.

A female KU business professional teaching future financial analysts.

Skills that define modern leadership

The KU online MSBA equips students with a versatile toolkit that spans the entire data lifecycle. Students won’t just analyze data; they will learn to optimize systems and visualize solutions.


Master core skills:

- Predictive modeling

- Data storytelling

- Database management

- Decision optimization

- AI strategy and risk assessment

- Cybersecurity for business leaders

Capitalize on high-growth roles

The demand for leaders who can speak the languages of both business and data is accelerating. This degree positions graduates for roles that demand high-level strategic thinking and technical oversight.

Data Scientist1

$112,590 median annual pay

Management Analyst2

$101,190 median annual pay

Senior Business Analyst3

$105,969 median annual pay

Get the full picture of your future

Ready to see exactly how the MSBA fits into your life? 

Request the program guide today to get started.

Sources

1. Retrieved on March 24, 2026, from bls.gov/ooh/math/data-scientists.htm 

2. Retrieved on March 24, 2026, from bls.gov/ooh/business-and-financial/management-analysts.htm

3. Retrieved on March 24, 2026, from indeed.com/career/senior-business-analyst/salaries?from=top_sb

KU | School of Business

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